In a retail environment that has experienced significant changes including new product development, technological advancements, changes in buying patterns and the birth of the big-box discount stores, Debsan has succeeded where other similar businesses have failed. The company’s long-standing commitment to innovation, quality merchandise, fair pricing and outstanding personal service- delivered by a knowledgeable and long-term sales staff, has factored in its success.

Debsan The Decorating Store is located at 25 Main Street, Natick, MA. The business was founded in August 1947 by Betty and Joe Greenberg and was purchased by Ben and Steve Greenberg, sons of Betty and Joe, in 1984. Ben Greenberg became the sole owner in 1996.

In 1967 the business was relocated to its current site at 25 Main Street and the name was changed to Debsan The Decorating Store. Its product line was diversified to include carpeting, flooring and window treatments.

Ben has kept up with new product development, introduced product innovations and initiated state-of-the-art technology.

One such program was the introduction of Debsan’s Rent-A-Quart program over twelve years ago. This program makes it easier for customers to select and test paint from over 5,000 Benjamin Moore paints. To make opening these paint cans easier, Ben had screw tops produced for the entire Rent-A-Quart inventory. In addition to meeting customer challenges head-on, the program has also increased Debsan’s customer base and has become exceedingly popular. Recently, Ben introduced Aura™, a new eco-sensitive paint product into his store. Aura is manufactured by Benjamin Moore.