Born out of a “eureka moment,” Ben Greenberg introduced the Rent-A-Quart program in 1995. He had attended a trade show where he saw a company that manufactured plastic screw top covers. Two weeks later he visited a paint store in RI that had a small paint rental program with 50 available colors. He simply combined both ideas and expanded on the rental concept.

In creating Debsan’s Rent-A-Quart program, Ben Greenberg made choice easy and quick for customers. They can select from over 6,000 Benjamin Moore paint colors. If you can picture the difficulty of prying paint cans open with a screw driver, you can readily see how welcome the screw tops are to customers.

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